L02

L02: Target Audience and demographics

My product is aimed at young adult’s in-between the ages of 13 and 30 because they listen to the more electronic music that any other age group. This age group are also constantly up to date with technology e.g. the newest iPhone which is perfect for my product because I aim to sell it digitally as well as a solid copy.

“The music industry is dominated by four large corporations – Universal music group, Sony Music Entertainment, Warner Music Group, EMI. The first three are US based companies while the latter is a UK –based private company”.

I’m going to create a five track EP , create a digipak for it , create an advertising campaign , create a brand name and then reach a point where I can sell it on a professional , commercial level to consumers.

I have created and edited every bit of artwork I’m going to use and own them and their copyright.

I own some of the music on the EP. I have permission from all of the other artists on the album to promote and distribute their music for a percentage of the profits.

Euphoria presets – the very best of extreme euphoria

 

Form - The form of this advert is stand alone

Style - I think this advert has a very dramatic feel to it because everything is dramatised because all this actress is really doing is sitting in a chair listening to a CD yet she looks like she's having the best time ever.

Codes and Conventions - The style of this advert is very dark yet sexy and stylish at the same time , its the mix of the dark science looking lab and the woman who is the main focus of the advert. The camera shot changes repeatedly throughout the advert from medium shots to close ups showing different reactions that this woman is having to the music.

The advert is basically saying well this sexy woman likes this CD so if your a woman you should like this music too and if you’re a man you should buy this CD because women like it , sex sells.

Computer graphics - The only computer graphics used in this advert are when they show the CD cover at the end.

Characteristics of product or services - I think this advert is designed to appeal to a younger audience , its trying to sell an album full of dance music so its not likely to be for anybody under  13 or over 30.

Regulation - Advertising Standards Authority (ASA); Ofcom

 

 

1. Voice over - Their is a voice over at the end of the advert that basically tells you what CD their trying to sell you but they have made the voice loud and very in your face as it captures your attention more than a voice you can't really hear properly , their more or less shouting the name of their product at you.
2. Dubbing - The original audio track that came with the footage would have been deleted because the main focus of the advert is meant to be on the music.
3. Jingles - Like with my advert they have chosen not to put any jingles into this advert, this is very common in adverts trying to sell music.
4. Music tracks - The music track is a short mix of various different tracks that are featured on the CD they go in time with the footage.
5. Special sound FX - The creator of this advert chose not to use sound FX.

Form - The form of this advert is stand alone

Style - This advert follows a realist narrative

Codes and conventions - The whole advert is fast paced and designed with loads of colours to keep people with short attention spans amused , this makes me think that it was created for a younger audience.

Computer graphics - Most of this advert is created using computer graphics although there are a few small parts with real life footage.

Characteristics of product or services - As with the last advert I would definitely say this is aimed at a younger audience the older generations tend to dislike jungle and drum and bass.

Regulation - Advertising Standards Authority (ASA); Ofcom

This research into similar products has taught me a few different things about my target audience, the main point being that young people are drawn too bright, vibrant, fast paced, modern advertising and are far more likely to pay attention to this type of campaign as opposed to a slow , simple and dull campaign. I can apply this information to my campaign and will bare in mind what exactly it is that my demographic are looking for when it comes to media product and advertising.